Helen is the Chief Marketing Officer at Ploughshare, where she shapes the organisation’s marketing and brand strategy as we continue into our next phase of growth. With over 20 years’ experience at the intersection of enterprise, technology, and purpose-led innovation, she is focused on ensuring Ploughshare communicates its value clearly, resonates with diverse audiences, and strengthens its impact in new markets.
Her career spans both global technology firms and entrepreneurial ventures, including founding and leading an award-winning business. Helen brings a rare blend of commercial acumen and creative storytelling – helping organisations scale with clarity, impact, and brand strength. She works closely with boards, founders, and senior leadership teams, and continues to support purpose-driven enterprises through advisory and trustee roles.
A people-focused leader, Helen is a strong believer in the power of marginal gains to unlock transformational outcomes. At Ploughshare, she applies this mindset to driving sustainable growth, building meaningful connections with partners, and amplifying the real-world impact of MOD innovation.
Beyond her professional work, Helen thrives on ambitious side projects – most notably designing and building her own family home.
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